Why Smart Brands Are Shifting to Full-Funnel Digital Marketing (And How You Can Too)

Digital marketing funnel stages for awareness, consideration, and conversion

Introduction Digital marketing isn’t what it used to be. Just running Google Ads or posting on Instagram is no longer enough. Customers today are more informed, cautious, and research-driven than ever before. The buyer journey is no longer a straight line—it’s a winding path across multiple platforms, with many touchpoints before a decision is made. […]