Infinita Lab, headquartered in Newark, CA, provides material testing services in the USA. They have a wide network of material testing labs and offer customized testing services to scientists, manufacturers, and other customers to fulfill their material testing needs.
In its early days, Infinita Lab approached Unqode to redesign its website. The company was facing challenges in generating leads through the existing website. Unqode took on the challenge of transforming its digital presence and focusing on enhancing user experience and building trust.
To effectively design for an audience of highly experienced industry experts from the United States, it was necessary to understand the users’ needs and behavior. Our focus is on making the website user-friendly, easy to navigate, and aligned with the specific needs of labs, scientists, and manufacturers. A challenge we face is the dominance of competitors like Intertek in the industry, making it difficult for Infinita Lab to stand out. Additionally, the market lacks a direct and simple solution to streamline testing requests across multiple testing methods.
Our challenge is to position Infinita Lab as a trusted solution and build a user experience that reflects their strengths: accuracy, speed, and comprehensive testing options.
The existing site was not effectively reaching or attracting the right audience, hence resulting in less number of leads
Process of understanding the needs, behaviors, and motivations of the target audience to design user-centered products
We have conducted several workshops with Prady and to understand their business objectives to define the business goals and user challenges
Analyzed competitors like Intertek and EAG to understand market trends, Gaps and Opportunities
We interviewed Material Testing Labs owners and Material science experts to understand their needs e,g, Customer need and material testing requirements.
Through competitor analysis and stakeholder interviews, we identified key user challenges, including fragmented testing services and the need for affordable, efficient solutions. We conducted in-depth research on laboratories and manufacturers to understand their pain points, such as the difficulty in finding trustworthy, cost-effective testing options.
Craft detailed user interfaces to bring the concept to life while maintaining usability, consistency, and a strong visual identity
We have done a card sorting exercise with stakeholders and end users to group the material testing services
We have designed a clean and professional user interface that reflects Infinita Lab’s commitment to quality and precision.
Modern software development by leveraging cutting-edge languages like Laravel, Angular , Python, JavaScript, and Swift, alongside technologies like AI/ML, cloud computing, and DevOps.
We chose WordPress as the platform for its flexibility, scalability, and ease of management, ensuring a seamless experience for both users and administrators.
A custom WordPress theme was developed to reflect Infinita Materials' brand identity, ensuring a professional and visually engaging online presence.
The website was built with optimized code and plugins to ensure fast loading times and smooth functionality across all devices.
The website was integrated with a Customer Relationship Management (CRM) system to streamline lead capture, automate follow-ups, and manage client interactions efficiently.
Helping brands to establish a strong digital presence, driving traffic, generating leads, and fostering client trust.
Implemented targeted SEO strategies, including keyword research, on-page optimization, and meta tag enhancements, to improve search engine rankings and increase organic traffic
Designed and executed strategic social media campaigns on platforms like LinkedIn, Twitter, and Instagram to promote services, showcase client success stories, and build brand awareness.
Focused on local SEO strategies, including optimizing Google My Business listings and incorporating location-based keywords, to attract clients searching for material testing services in their area.
Integrated analytics tools like Google Analytics and heatmaps to track visitor behavior, measure campaign performance, and identify opportunities for improvement.
Unqode transformed our website, helping us grow our business significantly. The design is user-friendly and perfectly aligns with our goals.
Call: +91 931 – 018 – 3539
Email: hello@unqode.com
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