Infinita Lab
Infinita Lab, headquartered in Newark, CA, provides material testing services in the USA. They have a wide network of material testing labs and offer customized testing services to scientists, manufacturers, and other customers to fulfill their material testing needs.
In its early days, Infinita Lab approached Unqode to redesign its website. The company was facing challenges in generating leads through the existing website. Unqode took on the challenge of transforming its digital presence and focusing on enhancing user experience and building trust.
Task
Design and Develop a B2B service website that would enhance lead generation and create a strong digital presence for Infinita Lab.
To effectively design for an audience of highly experienced industry experts from the United States, it was necessary to understand the users’ needs and behavior. Our focus is on making the website user-friendly, easy to navigate, and aligned with the specific needs of labs, scientists, and manufacturers. A challenge we face is the dominance of competitors like Intertek in the industry, making it difficult for Infinita Lab to stand out. Additionally, the market lacks a direct and simple solution to streamline testing requests across multiple testing methods.
Our challenge is to position Infinita Lab as a trusted solution and build a user experience that reflects their strengths: accuracy, speed, and comprehensive testing options.
Low Website Visibility: The existing site was not effectively reaching or attracting the right audience, hence resulting in less number of leads
Finding labs that offered multiple testing methods in one place was challenging
Looking for affordable testing solutions due to the complexity of testing multiple materials
Seeking affordable, high-quality testing across various methods
Small labs lacked marketing funds, making it difficult to attract new clients
We have done a card sorting exercise with stakeholders and end users to group the material testing services
We have designed a clean and professional user interface that reflects Infinita Lab’s commitment to quality and precision.
We designed a refined website interface based on our research findings. We revamped the information architecture and organized the Navigation and Material Testing services according to the users’ mental models. Additionally, we highlighted the key value propositions and implemented a straightforward and transparent testing process to enhance the trustworthiness of the Infinita brand.
- Lead Generation Growth: The redesign boosted lead generation, moving from single-digit figures to triple digits
- Improved User Engagement: Visitors could easily find Material testing services, leading to higher engagement rates
- Increased Trust and Credibility: The transparent process and value-driven content helped build user trust
- Competitive Advantage: Infinita Lab stood out in a competitive market, gaining more visibility and attracting new clients
Unqode transformed our website, helping us grow our business significantly. The design is user-friendly and perfectly aligns with our goals