Refer Hire

Project : Design Peer to Peer Hiring Network

The Collaboration

Refer Hire is a global peer-to-peer social Platform for hiring professionals. It was founded in 2016 by Rohit Tewari. Earlier, he Co-Founded Winfort, a leading recruitment consultancy firm based in New Delhi. Refer Hire enables members to build a personalized hiring network by connecting with peers at companies of interest. They facilitate referrals for job vacancies and allow members to earn employee referral bonuses.

Rohit Tewari was looking for an Indian UX UI Design Agency for better connect. He found Unqode on the Behance Network and contacted Unqode to design a user-friendly platform to address the pain points of people using other job portals. His goal is to enhance user engagement and position itself as a key player in the recruitment, IT, and staffing industries.

Industry

Recruitment

Location

India

Platform

Prototype

The Challenge

The primary challenge was to differentiate Refer Hire in a market dominated by established competitors like LinkedIn and Hirist. These platforms primarily facilitate broad networking but often lack targeted connections and personalized referrals. Refer Hire’s goal was to create a unique referral-driven journey focused on specific industry connections, such as IT, recruitment, and software. This required a streamlined and user-friendly design that made networking and referrals accessible, personalized, and meaningful.

Limited Targeted Connections

Users on traditional platforms found it difficult to connect with specific professionals in target companies.

Low-Quality Referrals

Without a robust peer-based model, existing platforms often result in less relevant referrals.

Complex Navigation

The dense interfaces of larger platforms overwhelmed users who needed a straightforward referral experience.

Lack of Personalized Engagement

Users faced difficulty in forming trustworthy, professional connections, which prolonged the hiring process.

The Goal

01

Our design solution focuses on enabling precise peer-to-peer networking through an intuitive and responsive platform to foster trust and high-quality connections.

02

Precise Networking: Users could easily build a targeted hiring network by connecting with professionals at companies of interest, reducing the reliance on generic connections.

03

Streamlined Referrals: The platform features a user-friendly referral system to improve referral tracking, encouraging high-quality peer connections.

04

Responsive, Clean Interface: We have to create a cohesive, cross-device layout that allowed users to engage effortlessly, providing an optimal experience on both mobile and desktop.

Key Services

Research

Process of understanding the needs, behaviors, and motivations of the target audience to design user-centered products

Stakeholder Interview

We have conducted several workshops with Rohit and the Team to understand their business objectives and where Refer Hire stands in the current market.

Competitor Analysis

We have done benchmarking to compare Refer Hire’s features with those of competitors, e.g., LinkedIn, and Hirist, to find gaps and opportunities.

User Research

We interviewed job seekers, hiring managers, and recruiters to determine their problem areas when using Current Jon platforms like LinkedIn, Hirist, Naukri, etc.

Pain Points Discovered

Saakshi, Job Seeker

Struggling to find jobs that align with their skills and interests, facing time-consuming and frustrating application processes, and finding it challenging to stay updated on industry news and job market insights are common difficulties for many job seekers.

Selvi, Hiring Manager

Employers often spend excessive time screening resumes and conducting interviews, struggle to identify candidates with the right skills and experience, and face challenges with ineffective and time-consuming referral programs.

Harsh, Recruiter

Recruiters often struggle to efficiently screen a large number of applications, face challenges with inefficient scheduling of interviews and follow-ups, and must navigate tight deadlines while managing demanding clients.

Analysis

After conducting user interviews we have analyzed the collected data to identify the key themes and insights. The information we got from the research was very useful to take design dicesion. As next step we have explained these findings to Rohit to be on same page.

Design

Craft detailed user interfaces to bring the concept to life while maintaining usability, consistency, and a strong visual identity

Design Strategy

Human-Centered Design

This strategy ensures that the platform is designed around the needs and preferences of users.

Personalized Experience

Tailoring the platform to individual user needs can significantly enhance user satisfaction and engagement.

Streamlined Processes

Streamlining onboarding, job search, and referral processes has boosted user adoption and retention.

Design Execution

Information Architecture

Organized the website with clear navigation paths that highlighted networking, job searches, and referral tracking, enhancing the user experience

User-Centric Design

We focused on the needs and preferences of job seekers, hiring managers, and referral agents.

Streamlined User Flows

Simplified the process of creating profiles, searching for jobs, and making referrals.

Intuitive Interface

Designing a clean and intuitive interface that is easy to navigate.

Refer Hire Mobile App

Refer Hire Mobile App

Refer Hire Mobile App

Refer Hire Mobile App

What did we achieve from this project?

Higher Engagement Rates

The platform has effectively engaged users through an updated design that simplifies the process of building networks and tracking referral progress. The new interface includes intuitive features that support connections and offer real-time analytics, contributing to an efficient user experience

Improved Referral Quality

The establishment of robust peer networks has led to the generation of higher-quality referrals, which allows recruiters to identify suitable candidates more effectively

Personalized Recommendations

AI-powered job recommendations assist users with their individual preferences and career goals

Competitive Positioning

This strategy sets it apart from traditional job boards, allowing for more personalized interactions and meaningful relationships that enhance the job search experience

Client Feedback

"

Unqode's innovative design solutions have greatly improved Refer Hire's user experience, setting it apart from the competition. Their UX strategy and design resulted in a 20% increase in user engagement.

Rohit

Rohit Tewari,

Founder