UX Research That Fuels Smarter Product Decisions

Our UX research services help SaaS, AI, and enterprise teams turn assumptions into insights and guesswork into growth. At Unqode, we uncover user behaviors, pain points, and motivations—so you can design smarter, launch faster, and build products that truly connect.

Why UX Research Matters

Stop guessing. Start validating.

Whether you’re launching a new product or improving an existing one, research bridges the gap between user expectations and business outcomes. Unqode’s UX research practice uncovers pain points, identifies opportunities, and ensures every design decision is data-informed.

Our Research Strategy Includes:

Brands we’ve helped to grow

“Unqode was founded by Abid, who was an early employee of Knowlarity. His hands-on experience and knowledge in UX are focused on generating leads and business growth”

Verified Review

“Unqode built Infinita Lab from scratch and is still managing it. Their positive attitude towards problem-solving helped us create a successful business"

Verified Review

“We have approached Unqode to identify user experience for the Max Healthcare Mobile App. Daily progress updates kept us informed every step of the project phase, and the significant progress we saw during our weekly calls was truly commendable."

Verified Review

“I am impressed by the team's deep understanding of the design thinking process and technical knowledge. They redesigned my product dashboard and well integrated it through the Codeigniter framework in a short span of time.”

Verified Review

UX Research Services We Offer

Discover the range of research services we provide to help you uncover real user behavior, validate design decisions, and build products that users actually want. From usability testing to competitor analysis, our methods are built to drive clarity, confidence, and conversion.

UX Audit

Assess usability issues in your product with expert-driven heuristics, session recordings, and performance benchmarks. Actionable recommendations included.

Usability Testing

We test your product with real users using real tasks on remote or in-person. Identify friction, confusion, and drop-offs early.

Competitor Analysis

See how your product stacks up against the competition. We analyze UI flows, feature sets, and user experience to find positioning and UX gaps.

Heuristic Evaluation

Our experts use Nielsen's 10 principles to evaluate your product’s usability and suggest frictionless UX improvements.

Qualitative & Quantitative Research

Blend interviews, surveys, analytics, and heatmaps to form a well-rounded understanding of user behaviors and needs.

Our UX Research Process

We follow a strategic, human-centered research process designed to uncover real user behaviors, validate product decisions, and reduce guesswork.

Step Phase: What Happens

Discovery & Goal Setting

Align on business goals, user needs, and define research questions with key stakeholders.

Method Planning

Select appropriate methods (qualitative, quantitative, or hybrid) based on timelines, product stage, and user type.

Participant Recruitment

Identify and onboard relevant users (customers, leads, or domain-specific testers) for research.

Execution

Conduct usability tests, interviews, heuristic reviews, or surveys using tools like Maze, Google Forms, or Lookback.

Analysis

Synthesize qualitative findings and behavior metrics into patterns, themes, and key friction points.

Reporting & Recommendations

Deliver structured reports with visuals, recordings, priority fixes, and actionable takeaways.

UX Research Techniques We Use.

At Unqode, we use a mix of remote-first, data-driven research methods to uncover actionable insights — fast, cost-effectively, and at scale. These techniques help our clients make better product decisions without needing in-person labs or logistics.

Research Techniques

Remote Usability Testing

Users complete real tasks in their environment. Helps uncover friction, confusion, and drop-off points.

Heatmaps & Scroll Maps

Visualize where users click, scroll, or drop off. Useful for analyzing attention and engagement.

A/B Testing

Test multiple versions of a design to see which performs better for user goals or conversions.

Online Surveys & Polls

Collect feedback at scale to validate assumptions and measure user satisfaction.

Card Sorting

Helps define intuitive navigation and information architecture based on user expectations.

Analytics & Funnel Analysis

Use tools like GA4 to understand user flows, conversion bottlenecks, and behavior trends.

Industry Expertise

Understanding how users behave within specific industries is key to designing products that work.

SaaS & AI Products

Improve onboarding, retention, and feature discoverability by mapping user flows, behavior patterns, and cognitive load.

Fintech & Insurance

Ensure user trust and satisfaction by identifying micro-frustrations and testing sensitive flows like KYC or payments.

Healthcare & Wellness

Validate patient journeys and health app usability while complying with accessibility and trust standards.

E-commerce

Increase checkout conversion by testing product discovery, comparison, and mobile navigation flows.

Enterprise Software

Reduce training time and improve adoption by streamlining complex dashboards and workflows.

Edtech & Coaching

Enhance course discovery, learner engagement, and assessment UX using tailored research methods for students, educators, and training teams.

Have Questions?

What is UX Research and why is it important?

UX research gathers insights about users’ behaviors, motivations, and pain points to inform design and product decisions.

How is a UX Audit different from usability testing?

A UX audit is expert-led and based on heuristics, while usability testing involves real users completing real tasks.

Do you conduct remote user testing?

Yes. We use tools like Maze, Lookback, and Zoom to run remote moderated or unmoderated sessions.

How do you choose which research method to use?

It depends on your product maturity, goals, and user base. We recommend a custom research plan after our discovery call.

Can UX research help improve conversion rates?

Absolutely. Identifying and removing friction points directly impacts conversion and retention.

Do you offer UX Research as a stand-alone service?

Anywhere from 2–6 weeks depending on the scope, number of methods used, and testing volume.

How long does a typical product design project take?

Yes. Whether or not you hire us for design, we can support your team with research-led decision making.

Why SaaS & Enterprise Brands Choose Unqode

Mixed-method research (Qual + Quant)

Remote + in-person testing capability

Industry-tested UX heuristics & templates

Aligned with your product roadmap

Deliverables include videos, summaries, heatmaps, and prioritized UX issues