Refer Hire
Refer Hire is a global peer-to-peer social Platform for hiring professionals. It was founded in 2016 by Rohit Tewari. Earlier, he Co-Founded Winfort, a leading recruitment consultancy firm based in New Delhi. Refer Hire enables members to build a personalized hiring network by connecting with peers at companies of interest. They facilitate referrals for job vacancies and allow members to earn employee referral bonuses.
Rohit Tewari was looking for an Indian UX UI Design Agency for better connect. He found Unqode on the Behance Network and contacted Unqode to design a user-friendly platform to address the pain points of people using other job portals. His goal is to enhance user engagement and position itself as a key player in the recruitment, IT, and staffing industries.
Task
Our task is to create a specialized B2B talent hunt platform that connects job seekers and hiring companies through personalized and trustworthy interactions. This will enhance the referral and hiring process. We need UX design for a peer-to-peer system that allows users to easily connect with relevant professionals, minimizing reliance on large, generalized job boards.
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Strategy
Competitor Research, Stakeholder Interview, User Persona, User Journey Mapping
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Design
Information Architecture, Wireframe, UX/ Ui Design, Prototyping
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Client
Refer Hire, India
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Tools
Sketch, Photoshop
Challenges
⬤ 01. Limited Targeted Connections
⬤ 02. Low-Quality Referrals
⬤ 03. Complex Navigation
⬤ 04. Lack of Personalized Engagement
Solution
Our design solution focuses on enabling precise peer-to-peer networking through an intuitive and responsive platform to foster trust and high-quality connections.
Precise Networking: Users could easily build a targeted hiring network by connecting with professionals at companies of interest, reducing the reliance on generic connections.
Streamlined Referrals: The platform features a user-friendly referral system to improve referral tracking, encouraging high-quality peer connections.
Responsive, Clean Interface: We created a cohesive, cross-device layout that allowed users to engage effortlessly, providing an optimal experience on both mobile and desktop.
Key Services
Research
Process of understanding the needs, behaviors, and motivations of the target audience to design user-centered products
Check ResearchUX Strategy
Strategy to connect user experience design with business objectives to create a seamless and meaningful experience for users.
Check ResearchDesign Execution
Craft detailed user interfaces to bring the concept to life while maintaining usability, consistency, and a strong visual identity
Check ResearchResearch
Competitor Analysis
We have done benchmarking to compare Refer Hire’s features with those of competitors, e.g., LinkedIn, and Hirist, to find gaps and opportunities.
Stakeholder Interviews
We have conducted several workshops with Rohit and the Team to understand their business objectives and where Refer Hire stands in the current market.
By combining these research methods, we gain valuable insights into user needs and preferences. We have applied various research methods to identify areas for improvement and made data-driven decisions to enhance the platform’s features and functionality.
Pain Points Discovered
Sakshi
Job Seeker
Need better visibility and lead generation.
Struggling to find jobs that match their skills and interests
Job application processes are time-consuming and frustrating.
Difficulty staying updated on industry news and job market insights.
Selvi
Hiring Manager
Spending excessive time on screening resumes and conducting interviews.
Struggling to identify candidates with the right skills and experience.
Ineffective and time-consuming referral programs
Harsh
Recruiter
Struggling to efficiently screen a large number of applications.
Inefficient scheduling of interviews and follow-ups.
Dealing with tight deadlines and demanding clients.
UX Strategy
Human-Centered Design
This strategy ensures that the platform is designed around the needs and preferences of users.
Personalized Experience
Tailoring the platform to individual user needs can significantly enhance user satisfaction and engagement.
Streamlined Processes
Streamlining onboarding, job search, and referral processes has boosted user adoption and retention.
Design execution
Information Architecture
Organized the website with clear navigation paths that highlighted networking, job searches, and referral tracking, enhancing the user experience
User-Centric Design
We focused on the needs and preferences of job seekers, hiring managers, and referral agents.
Streamlined User Flows
Simplified the process of creating profiles, searching for jobs, and making referrals.
Intuitive Interface
Designing a clean and intuitive interface that is easy to navigate.
A human-centered design approach has been adopted to ensure an efficient user experience for Refer Hire users. The focus is on streamlining processes and minimizing friction points. Through user research and iterative testing, pain points have been identified and addressed. Clear and concise communication is prioritized to reduce the need for customer support, and task automation is implemented where possible. This approach aims to create a more intuitive and effective user experience.
Outcome
What did we achieve from this project?
- Higher Engagement Rates: The platform has effectively engaged users through an updated design that simplifies the process of building networks and tracking referral progress. The new interface includes intuitive features that support connections and offer real-time analytics, contributing to an efficient user experience
- Improved Referral Quality The establishment of robust peer networks has led to the generation of higher-quality referrals, which allows recruiters to identify suitable candidates more effectively
- Personalized Recommendations: AI-powered job recommendations assist users with their individual preferences and career goals
- Competitive Positioning: Refer Hire utilizes a distinctive, peer-driven approach that fosters genuine connections among job seekers and employers. This strategy sets it apart from traditional job boards, allowing for more personalized interactions and meaningful relationships that enhance the job search experience
Testimonials
Unqode's innovative design solutions have greatly improved Refer Hire's user experience, setting it apart from the competition. Their UX strategy and design resulted in a 20% increase in user engagement and a 15% boost in referral conversions.
Rohit Tewari, Founder