Refer Hire

Refer Hire is a global peer-to-peer social Platform for hiring professionals. It was founded in 2016 by Rohit Tewari. Earlier, he Co-Founded Winfort, a leading recruitment consultancy firm based in New Delhi. Refer Hire enables members to build a personalized hiring network by connecting with peers at companies of interest. They facilitate referrals for job vacancies and allow members to earn employee referral bonuses.

Rohit Tewari was looking for an Indian UX UI Design Agency for better connect. He found Unqode on the Behance Network and contacted Unqode to design a user-friendly platform to address the pain points of people using other job portals. His goal is to enhance user engagement and position itself as a key player in the recruitment, IT, and staffing industries.

Task

Our task is to create a specialized B2B talent hunt platform that connects job seekers and hiring companies through personalized and trustworthy interactions. This will enhance the referral and hiring process. We need UX design for a peer-to-peer system that allows users to easily connect with relevant professionals, minimizing reliance on large, generalized job boards.

  • Strategy

    Competitor Research, Stakeholder Interview, User Persona, User Journey Mapping

  • Design

    Information Architecture, Wireframe, UX/ Ui Design, Prototyping

  • Client

    Refer Hire, India

  • Tools

    Sketch, Photoshop

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Challenges

The primary challenge was to differentiate Refer Hire in a market dominated by established competitors like LinkedIn and Hirist. These platforms primarily facilitate broad networking but often lack targeted connections and personalized referrals. Refer Hire’s goal was to create a unique referral-driven journey focused on specific industry connections, such as IT, recruitment, and software. This required a streamlined and user-friendly design that made networking and referrals accessible, personalized, and meaningful.
⬤ 01. Limited Targeted Connections
Users on traditional platforms found it difficult to connect with specific professionals in target companies.
⬤ 02. Low-Quality Referrals
Without a robust peer-based model, existing platforms often result in less relevant referrals.
⬤ 03. Complex Navigation
The dense interfaces of larger platforms overwhelmed users who needed a straightforward referral experience.
⬤ 04. Lack of Personalized Engagement
Users faced difficulty in forming trustworthy, professional connections, which prolonged the hiring process.

Solution

Our design solution focuses on enabling precise peer-to-peer networking through an intuitive and responsive platform to foster trust and high-quality connections.


Precise Networking: Users could easily build a targeted hiring network by connecting with professionals at companies of interest, reducing the reliance on generic connections.


Streamlined Referrals: The platform features a user-friendly referral system to improve referral tracking, encouraging high-quality peer connections.


Responsive, Clean Interface: We created a cohesive, cross-device layout that allowed users to engage effortlessly, providing an optimal experience on both mobile and desktop.

Key Services

Research

Process of understanding the needs, behaviors, and motivations of the target audience to design user-centered products

Check Research
UX Strategy

Strategy to connect user experience design with business objectives to create a seamless and meaningful experience for users.

Check Research
Design Execution

Craft detailed user interfaces to bring the concept to life while maintaining usability, consistency, and a strong visual identity

Check Research

Research

Competitor Analysis

We have done benchmarking to compare Refer Hire’s features with those of competitors, e.g., LinkedIn, and Hirist, to find gaps and opportunities.

User Research

We interviewed job seekers, hiring managers, and recruiters to determine their problem areas when using Current Jon platforms like LinkedIn, Hirist, Naukri, etc.

Stakeholder Interviews

We have conducted several workshops with Rohit and the Team to understand their business objectives and where Refer Hire stands in the current market.

By combining these research methods, we gain valuable insights into user needs and preferences. We have applied various research methods to identify areas for improvement and made data-driven decisions to enhance the platform’s features and functionality.

Pain Points Discovered

Struggling to find jobs that match their skills and interests

Job application processes are time-consuming and frustrating.

Difficulty staying updated on industry news and job market insights.

Spending excessive time on screening resumes and conducting interviews.

Struggling to identify candidates with the right skills and experience.

Ineffective and time-consuming referral programs

Struggling to efficiently screen a large number of applications.

Inefficient scheduling of interviews and follow-ups.

Dealing with tight deadlines and demanding clients.

UX Strategy

Design execution

Information Architecture

Organized the website with clear navigation paths that highlighted networking, job searches, and referral tracking, enhancing the user experience

User-Centric Design

We focused on the needs and preferences of job seekers, hiring managers, and referral agents.

Streamlined User Flows

Simplified the process of creating profiles, searching for jobs, and making referrals.

Intuitive Interface

Designing a clean and intuitive interface that is easy to navigate.

A human-centered design approach has been adopted to ensure an efficient user experience for Refer Hire users. The focus is on streamlining processes and minimizing friction points. Through user research and iterative testing, pain points have been identified and addressed. Clear and concise communication is prioritized to reduce the need for customer support, and task automation is implemented where possible. This approach aims to create a more intuitive and effective user experience.

Refer Hire Mobile App
Refer Hire Mobile App
Refer Hire Mobile App
Refer Hire Mobile App

Outcome

What did we achieve from this project?

Testimonials

Unqode's innovative design solutions have greatly improved Refer Hire's user experience, setting it apart from the competition. Their UX strategy and design resulted in a 20% increase in user engagement and a 15% boost in referral conversions.

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