Create A/B Split URL QR Codes for Free
An A/B QR code randomly redirects scanners between two URLs based on a configurable split ratio. Use it to test two landing pages, offers, or calls-to-action — then check your analytics to see which version drives better results.
Why it works
Why use an a/b split url qr code?
Test two landing pages, offers, or messages simultaneously
Configurable split ratio (50/50, 70/30, or any ratio)
Analytics show scan count per variant in real time
One QR code replaces two separate printed versions
What it is
What is an A/B Split URL QR Code?
An A/B QR code encodes two destination URLs and a configurable split ratio. Each scan independently rolls against that ratio on the server and redirects to URL A or URL B accordingly, with the actual split converging to your configured percentage over enough scans. It's a dedicated, simpler alternative to Smart Routing — the fuller device, location, and time-based targeting system on the Business plan — for the common case of just wanting to compare two versions of something.
Print has always had a testing problem: once something's on paper, you're committed to it for the length of the print run. An A/B code sidesteps that by putting the choice after the scan instead of before the print — the same printed code sends a configurable share of scanners to one URL and the rest to another, so you can compare two landing pages, two offers, or two calls-to-action without running two separate print jobs.
The part worth being disciplined about is changing one thing at a time. If variant B has a different headline, a different offer, and a different layout all at once, a better result tells you nothing about which change actually mattered. Test one variable, let it run long enough to see past day-of-week noise, and only then move on to testing the next thing.
“Print used to mean picking one version and living with it. An A/B code moves that choice from before the print run to after the scan.”
See it in action
What happens when someone scans your a/b split url qr code
Scan the code
Server rolls the split
Sent to URL A or URL B
Getting started
How to create one, step by step
Enter URL A and URL B
Your control (A) and variant (B) destination URLs.
Set the traffic split
50/50 for equal testing, or adjust the ratio to favour one variant.
Print and deploy
Use one QR code across all your print materials.
Check variant analytics
See scan count and percentage split per variant in your dashboard.
In practice
Popular uses for an a/b split url qr code
Testing two landing page headlines
the same poster, two different first impressions, compared directly.
Comparing product page layouts
find out which version actually holds attention before committing budget to a redesign.
Testing offer amounts
a 10% vs 20% discount, split across the same print run, to see which converts better.
Comparing short-form vs long-form content
settle the debate with scan data instead of opinion.
Multivariate print campaigns
one code standing in for what would otherwise be two separate print runs.
A/B Split URL QR Code at a glance
1 QR
code replaces two separate print runs for A/B testing
Real-time
variant analytics visible in your dashboard
Any ratio
from 10/90 to 90/10 — fully configurable split
0
reprints needed to change the URLs or split ratio
Getting it right
Best practices for a/b split url qr codes
The code itself rarely goes wrong — how it's set up and where it's placed is what determines whether people actually use it.
Test one variable at a time
For reliable A/B conclusions, only change one element between the two URLs — the headline, the offer, or the CTA. Testing multiple variables simultaneously makes it impossible to identify which change drove the difference.
Run the test for a full campaign cycle before deciding
Don't stop an A/B test after a handful of scans. Let both variants collect enough scans, and run for at least a week to account for day-of-week variation in scan behaviour, before drawing conclusions.
Use a 90/10 split when testing high-risk changes
If Variant B is a significantly different approach (new landing page, radically different offer), start with a 90/10 split to limit exposure. Only move to 50/50 once you have early signals that Variant B is not performing worse.
Decide your winning metric before the test starts
Deciding after the fact whether scans, clicks, or conversions determine the winner invites bias toward whichever number looks better. Pick the metric that matters — usually conversions, not raw scans — before you start collecting data.
Which type to use
Other QR types worth pairing with a/b split url qr codes
Questions
Frequently asked questions about a/b split url qr codes
This type is available on the Pro plan and above — it's not on the Free plan. If you need to combine A/B splitting with device, location, or time-of-day targeting in the same code, that fuller version is called Smart Routing and is a Business-plan feature.
Ready to create your a/b split url qr code?
Free plan includes 3 dynamic QR codes and 500 scans/month.