Create Feedback / Rating QR Codes for Free
A feedback QR code opens a branded rating page with a 1–5 star selector and optional comment box. Responses are displayed immediately — no backend setup required. Perfect for gathering post-purchase, post-event, or in-venue feedback.
Why it works
Why use a feedback / rating qr code?
Instant feedback collection — no app or account required
5-star rating plus optional comment in one page
Fully branded with your logo and accent colour
Dynamic: update questions without reprinting
What it is
What is a Feedback / Rating QR Code?
A feedback QR code opens a hosted, branded page with a 1–5 star selector and an optional comment box — no app, account, or backend setup required on your end. It's built for a fast, in-the-moment reaction rather than a full survey: someone rates their experience in a few seconds, right after it happened, while it's still fresh enough to be worth capturing. Update the question or thank-you message anytime, and every printed code reflects the change immediately.
Feedback that's easy to give gets given; feedback that requires finding a form, an email address, or a QR code buried on page 40 of a receipt mostly doesn't. A feedback code puts a star rating one scan away, at the exact moment satisfaction — good or bad — is highest, which is also the moment people are most willing to say something about it.
What this type is not built for is a long survey. It's a fast, low-friction 1–5 star rating with an optional comment, and trying to stretch it into a ten-question form defeats the entire point of it being quick. For anything more involved, a URL code pointing at a proper survey tool is the better fit — use the built-in feedback type for the moment you genuinely just want a pulse check.
“A feedback code works because it asks for less, not more — a form on page 40 of a receipt gets ignored; a star rating one scan away gets answered.”
See it in action
What happens when someone scans your feedback / rating qr code
Scan the code
Redirected through Unqode
Rating form opens
Getting started
How to create one, step by step
Write your feedback question
E.g. 'How was your experience today?' — keep it short and direct.
Brand the page
Add your logo, a thank-you message, and your brand accent colour.
Print and place
Table cards, receipts, packaging inserts, and exit areas.
Collect responses
Customers rate and optionally comment. You see scan count in analytics.
In practice
Popular uses for a feedback / rating qr code
Restaurant and café table ratings
a scan at the end of the meal, while the experience is still fresh.
Post-purchase product feedback
a code on packaging catches an opinion right after unboxing.
Event satisfaction surveys
a fast pulse check at the exit, instead of a follow-up email nobody opens.
Hotel and service ratings
feedback captured at checkout, before the guest has left and moved on.
Healthcare appointment experience
a quick, low-friction way to flag a problem before it becomes a formal complaint.
Feedback / Rating QR Code at a glance
0
app or account needed to leave a star rating
1 scan
to open a fully branded feedback page
0
reprints needed when you change the question
Live
scan count tracked in your analytics dashboard
Getting it right
Best practices for feedback / rating qr codes
The code itself rarely goes wrong — how it's set up and where it's placed is what determines whether people actually use it.
Ask for feedback at the moment of peak satisfaction
Place feedback QR codes at the point of highest satisfaction — immediately after a meal, at the end of a hotel stay, or on the receipt after purchase. Timing dramatically affects response rate and rating quality.
Personalise the thank-you message
A thank-you message like 'Thanks! We'll share this with the team who served you today.' is far more engaging than a generic confirmation. It shows the feedback matters to real people.
For detailed surveys, link to Google Forms or Typeform
The built-in feedback type is optimised for quick 1–5 star ratings with an optional comment. For multi-question surveys with logic branching, use a URL QR code pointing to a dedicated survey tool.
Close the loop with the people who respond
If your feedback page collects a way to reach the respondent, follow up — even a short reply to a low rating shows the question wasn't just decorative. Silence after a bad review damages a relationship more than the rating itself.
Which type to use
Other QR types worth pairing with feedback / rating qr codes
Questions
Frequently asked questions about feedback / rating qr codes
Feedback responses are displayed to the user in a confirmation screen but are not stored server-side by Unqode SmartQR. Scan counts are tracked in analytics. For data collection, use a URL QR code pointing to a Google Form or Typeform.
Ready to create your feedback / rating qr code?
Free plan includes 3 dynamic QR codes and 500 scans/month.