When launching a product, every business wants to ensure its success at any cost. Many people believe that investing in marketing, discounts, or good-looking designs will automatically make their product a hit. However, the success of a product depends on several factors, such as whether it solves customer problems or how it will survive in a competitive market.
A well-designed product that does not connect with people’s emotions may not succeed in the long run. To ensure that a product resonates with users, it’s essential to choose a design agency that understands the concept of empathy in design.
Empathy in design means creating an emotional connection between the user and the product. A product should touch people’s sensitivity, feelings, and thoughts. For example, apparel companies use people’s fear of looking old-fashioned as a marketing strategy to design their content and products accordingly.
Empathy is also what drives us to take action. When we empathize with people’s struggles or suffering, we are compelled to help relieve them in some way. UX designers must create empathy for customers in order to take the right way of action. They must learn how users feel when interacting with a product or interface. Does the website’s layout trigger feelings of frustration? What emotions do users experience when navigating an app?
In India, only 5% of designers understand the concept of empathy in design. At Unqode, we are one of them. We are a pure UX-design agency that creates truly user-centric designs. If you want to create a product that connects with people and ensures success, contact Unqode – the UX design agency in India.