The URL type is the most flexible QR code you can make — it can point anywhere on the web — and it's one of several types available on the Free plan, alongside vCard, WiFi, Text, Email, SMS, WhatsApp, and Phone. If you're not sure which type to start with, this is almost always it.
Setting one up
- 1Click Create and choose QR Code.
- 2Select Website URL from the type grid.
- 3Enter the destination, including the protocol —
https://orhttp://— rather than just the bare domain. - 4Give it a name so you can find it again later, and optionally add a display label if you want a shorter, human-readable reference in your dashboard than the full URL.
- 5Click Create QR Code.
Changing the destination later
This is the entire point of a dynamic code: open it from your dashboard, edit the URL field, and save. The change takes effect immediately, and the printed QR code you handed out doesn't need to change at all — only the redirect behind it does. That's what makes it safe to put a URL code on something expensive and slow to reprint, like a storefront window or a vehicle wrap.
What's available once you're on Pro
- UTM parameters — five fields (Source, Medium, and Campaign are required; Content and Term are optional extras) get appended to the destination automatically on every scan, so your analytics tool can attribute the traffic
- Password protection — a gate page that requires a password before the redirect completes
- Expiry date — the code deactivates on its own once the date passes
- Scan limit — the code deactivates once it's been scanned a set number of times
- Custom slug — replace the random short code with something memorable, like
unqode.com/smartqr/r/my-brand
See the UTM parameters guide and the analytics guide to get real reporting value out of a URL code rather than just using it as a pointer.