Is your site invisible
to AI search?
ChatGPT, Perplexity, and Google AI Overviews are replacing traditional search for millions of queries. Find out if AI assistants will cite your site — or skip it entirely.
8
GEO factors
< 30s
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Check your AI visibility
Enter your URL to see how likely AI assistants are to cite or recommend your site when users ask relevant questions.
AI is the new first page of search.
Over 50% of search queries now return an AI-generated answer before any blue links. For complex or research-oriented queries — the ones where buying decisions are made — that number is even higher.
If your site isn't structured for AI comprehension, you're invisible to a growing segment of your ideal customers before they ever see your URL.
of B2B research starts with an AI-generated overview
more likely to be cited if you have FAQ schema markup
of AI-cited sources have clear entity definitions on their homepage
What determines AI citation.
These are the structural and content signals AI assistants use to decide whether to cite a source. We check all 8 and score your site on each.
Entity clarity
AI needs to know exactly who you are, what you do, and who you serve — from your homepage alone. Vague positioning means zero citations.
Factual content density
Specific statistics, named outcomes, and concrete data give AI something to extract and attribute. Generic copy gets ignored.
Structured data
Schema.org markup (Organization, FAQPage, Product) makes it dramatically easier for AI parsers to understand your content and surface it correctly.
FAQ coverage
AI assistants answer questions. Sites with strong FAQ content that matches user queries get cited far more often than sites without.
About & credibility signals
Who you are, your founding story, press mentions, and credentials — the signals that tell AI you're a trustworthy, authoritative source.
Content freshness
Publication dates, recent updates, and news sections signal recency to AI. Undated content is treated as potentially stale.
Citation worthiness
Original research, proprietary data, expert analysis — content AI would want to cite because no one else has it.
Topic authority
Volume and depth of relevant content in a specific domain. Narrow specialists get cited for their topic more reliably than generalists.
Common questions
What is GEO — Generative Engine Optimisation?
GEO is the practice of optimising your website to be cited, recommended, or surfaced by AI assistants like ChatGPT, Perplexity, Claude, and Google AI Overviews. As users shift from search engines to AI-generated answers, being in those answers matters as much as ranking on page one.
Why doesn't my site show up when I ask ChatGPT about my industry?
AI assistants prefer sources with clear entity definitions, factual density, structured data, and third-party credibility signals. If your site lacks any of these — or has thin, generic content — AI won't know enough about you to cite you with confidence.
Is GEO the same as traditional SEO?
Overlapping but distinct. SEO optimises for crawlers and ranking algorithms. GEO optimises for AI comprehension and citation behaviour. Structured data, entity clarity, and FAQ coverage matter far more for GEO than keyword density or backlink volume.
How accurate is this GEO score without actually querying ChatGPT?
The score is based on the structural and content signals that AI assistants extract from web pages — the same factors researchers have identified as predictors of AI citation. We're not querying ChatGPT live, but we're scoring the inputs that determine its output. Think of it as a readiness audit rather than a live citation check.
What's the fastest way to improve my AI visibility score?
The three highest-leverage changes are: (1) add a clear, factual About page that defines your entity precisely; (2) add FAQ schema markup to your highest-traffic pages; (3) publish at least one piece of original, citable content — a study, proprietary methodology, or named framework. The tool's report will tell you which of these applies most urgently to your site.
Which AI assistants does this tool optimise for?
The 8 factors we assess are relevant across ChatGPT (web browsing), Perplexity, Google AI Overviews, Claude, and Gemini. These systems have different approaches but converge on the same source-quality signals: entity clarity, structured data, factual density, and credibility.
Check AI visibility by industry
Score tells you the gap.
We close it.
Our team implements structured data, rewrites entity definitions, and builds FAQ content strategies that move the needle on AI visibility — measurably and quickly.