Is your site invisible
to AI search?
ChatGPT, Perplexity, and Google AI Overviews are replacing traditional search for millions of queries. Find out if AI assistants will cite your site — or skip it entirely.
8
GEO factors
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Check your AI visibility
Enter your URL to see how likely AI assistants are to cite or recommend your site when users ask relevant questions.
AI is the new first page of search.
Over 50% of search queries now return an AI-generated answer before any blue links. For complex or research-oriented queries — the ones where buying decisions are made — that number is even higher.
If your site isn't structured for AI comprehension, you're invisible to a growing segment of your ideal customers before they ever see your URL.
of B2B research starts with an AI-generated overview
more likely to be cited if you have FAQ schema markup
of AI-cited sources have clear entity definitions on their homepage
What determines AI citation.
These are the structural and content signals AI assistants use to decide whether to cite a source. We check all 8 and score your site on each.
Entity clarity
AI needs to know exactly who you are, what you do, and who you serve — from your homepage alone. Vague positioning means zero citations.
Factual content density
Specific statistics, named outcomes, and concrete data give AI something to extract and attribute. Generic copy gets ignored.
Structured data
Schema.org markup (Organization, FAQPage, Product) makes it dramatically easier for AI parsers to understand your content and surface it correctly.
FAQ coverage
AI assistants answer questions. Sites with strong FAQ content that matches user queries get cited far more often than sites without.
About & credibility signals
Who you are, your founding story, press mentions, and credentials — the signals that tell AI you're a trustworthy, authoritative source.
Content freshness
Publication dates, recent updates, and news sections signal recency to AI. Undated content is treated as potentially stale.
Citation worthiness
Original research, proprietary data, expert analysis — content AI would want to cite because no one else has it.
Topic authority
Volume and depth of relevant content in a specific domain. Narrow specialists get cited for their topic more reliably than generalists.
AI is already sending buyers to your competitors.
If your customers use ChatGPT, Perplexity, or Google AI Overviews to research purchases, GEO is not a future concern — it is a current revenue problem.
B2B SaaS companies
When buyers research the category using AI tools
Enterprise buyers increasingly ask ChatGPT or Perplexity "what's the best [category] software" before ever running a Google search. If your site can't be parsed for entity clarity, you're absent from those conversations.
Content-driven businesses
When organic traffic from AI-generated answers starts displacing search clicks
If your revenue depends on editorial traffic, GEO is not optional — it's how your content remains reachable as users shift from search result pages to AI summaries.
Professional services firms
When clients find competitors through AI recommendations
A law firm, consultancy, or agency that lacks clear entity definition, specific credentials, and FAQ-format content is essentially invisible to AI assistants that handle "who should I hire for X" queries.
E-commerce with research-stage buyers
When product comparison queries go to AI instead of Google Shopping
Buyers researching "best [product type] for [use case]" increasingly start with an AI overview. Brands that score well on factual content density and citation worthiness appear in those answers.
Most sites fail GEO for the same four reasons.
These are not obscure technical failures. They are basic structural and content decisions that make it impossible for AI to understand who you are or what you are authoritative on.
Each one is fixable without a redesign. The score report will tell you exactly which apply to your site and in what order to address them.
Homepage that describes what you do without defining who you are
"We help businesses grow" is unusable for AI. "Unqode is a UX and product design agency based in India, working with SaaS and fintech companies on conversion and onboarding design" gives AI a citable entity description.
No FAQ content anywhere on the site
AI assistants are built to answer questions. Sites without any FAQ structure — as content or as schema — miss the most direct path to AI citation. Even 5 well-written FAQ entries on a key page measurably improve citation frequency.
Specific claims made without any supporting data or sourcing
"The leading platform for teams" tells an AI nothing it can cite. "Used by over 3,000 teams, with an average setup time of 12 minutes" is specific, verifiable, and attributable — exactly what AI needs to quote you.
Content dated in 2020 with no visible updates
AI assistants weight recency for most queries. A blog with 40 posts all from 2019–2020 signals a potentially inactive or abandoned source. Adding publication and update dates to key pages costs almost nothing and meaningfully improves GEO signals.
Common questions
What is GEO — Generative Engine Optimisation?
GEO is the practice of optimising your website to be cited, recommended, or surfaced by AI assistants like ChatGPT, Perplexity, Claude, and Google AI Overviews. As users shift from search engines to AI-generated answers, being in those answers matters as much as ranking on page one.
Why doesn't my site show up when I ask ChatGPT about my industry?
AI assistants prefer sources with clear entity definitions, factual density, structured data, and third-party credibility signals. If your site lacks any of these — or has thin, generic content — AI won't know enough about you to cite you with confidence.
Is GEO the same as traditional SEO?
Overlapping but distinct. SEO optimises for crawlers and ranking algorithms. GEO optimises for AI comprehension and citation behaviour. Structured data, entity clarity, and FAQ coverage matter far more for GEO than keyword density or backlink volume.
How accurate is this GEO score without actually querying ChatGPT?
The score is based on the structural and content signals that AI assistants extract from web pages — the same factors researchers have identified as predictors of AI citation. We're not querying ChatGPT live, but we're scoring the inputs that determine its output. Think of it as a readiness audit rather than a live citation check.
What's the fastest way to improve my AI visibility score?
The three highest-leverage changes are: (1) add a clear, factual About page that defines your entity precisely; (2) add FAQ schema markup to your highest-traffic pages; (3) publish at least one piece of original, citable content — a study, proprietary methodology, or named framework. The tool's report will tell you which of these applies most urgently to your site.
Which AI assistants does this tool optimise for?
The 8 factors we assess are relevant across ChatGPT (web browsing), Perplexity, Google AI Overviews, Claude, and Gemini. These systems have different approaches but converge on the same source-quality signals: entity clarity, structured data, factual density, and credibility.
My site ranks well on Google — does that mean it scores well for GEO?
Not necessarily. Google ranking is heavily influenced by backlinks, domain authority, and keyword optimisation. AI citation is influenced more by entity clarity, structured data, and content specificity. High-ranking sites with thin or vague content often score poorly on GEO factors — and vice versa.
How often should I re-check my AI visibility score?
The score reflects your site as it is today — content, structure, and markup. Re-run it whenever you make significant changes: a new About page, added FAQ content, structured data implementation, or a content strategy update. Monthly checks are reasonable for actively-managed sites.
Does schema markup actually make a difference for AI citation?
Yes — meaningfully. FAQPage and Organization schema give AI parsers pre-formatted, machine-readable content that is much easier to extract than prose. Sites with properly implemented FAQ schema are regularly cited more frequently for question-format queries. It is one of the highest-ROI GEO changes you can make.
Check AI visibility by industry
Score tells you the gap.
We close it.
Our team implements structured data, rewrites entity definitions, and builds FAQ content strategies that move the needle on AI visibility — measurably and quickly.