How much is bad UX costing you
each month?
Most SaaS products lose 20–40% of potential revenue to UX friction — silently. Enter 3 numbers and we'll show you the dollar amount, based on industry-benchmarked improvement rates.
Based on industry benchmarks and Unqode client audits.
Enter your numbers
Estimates only — no data is stored or shared.
Find this in Google Analytics or your hosting dashboard
% of visitors who sign up, buy, or complete your main goal
Average sale value, monthly subscription, or estimated LTV
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The 6 UX problems most likely causing your revenue leak.
After auditing 200+ products, these are the problems we find in almost every one. Any single issue can cut conversion by 15–30%.
Confusing onboarding
Users sign up but never reach the "aha moment." Unclear first steps, too many required fields, or missing progress indicators cause silent drop-off within the first 3 sessions.
Broken mobile experience
Over 60% of web traffic is mobile but most SaaS products are desktop-first. Tiny tap targets, horizontal scroll, and collapsed navigation destroy conversion on smaller screens.
Missing trust signals
Visitors don't convert when they can't quickly verify legitimacy. No testimonials, no logos, hidden pricing, and unbranded checkout pages all reduce trust — and revenue.
Weak or buried CTAs
When the most important action isn't visually dominant, users don't take it. Generic labels, non-contrasting colours, and poor placement all suppress clicks.
Slow load times
Every 100ms delay reduces conversion by ~1%. Poor Core Web Vitals — especially LCP and CLS — are invisible to the team but fatal for users on slow connections.
Cognitive overload
Too many features on one screen, unclear hierarchy, and walls of text make users bounce before understanding your value. Simplification often doubles conversion without changing the product.
Where your number comes from
Conservative benchmarks from Nielsen Norman Group and Baymard Institute — 15 years of controlled UX research across hundreds of products. We use the lower end of their reported lift ranges.
Monthly visitors × current conversion rate × average revenue per user = what you make today.
Based on Nielsen Norman Group, Baymard Institute, and our own audit data: products with poor UX baselines consistently achieve 15–35% conversion improvement after targeted UX work. We apply a conservative rate based on your current CR tier.
The difference between your current revenue and your potential revenue with better UX is the "leak" — the money sitting in your existing traffic that friction is blocking.
Common questions
What is a revenue leak?
A revenue leak is the difference between what your business currently earns and what it could earn with better UX. It's money sitting in your existing traffic that friction — slow pages, confusing onboarding, weak CTAs — is preventing from converting.
What is a good conversion rate?
It varies by industry. SaaS products typically see 1–4%, B2B lead gen 2–5%, e-commerce 1–3%. The more useful question is where you sit relative to your industry benchmark and how much improvement is achievable from your current baseline.
How is the revenue leak calculated?
Monthly visitors × current CR × ARPU = current revenue. We then apply industry-benchmarked UX improvement rates (from Nielsen Norman Group and Baymard Institute) to estimate your optimised CR. The revenue difference is your leak.
Where do the improvement benchmarks come from?
Nielsen Norman Group and Baymard Institute are the two most rigorous sources of UX conversion research. Their lift data comes from controlled studies across hundreds of products. We apply conservative rates from the lower end of their reported ranges.
Is this calculator free?
Yes — completely free. No account, no email, no credit card required.
Calculate your leak by industry
The calculator shows the number. We fix the leak.
Our senior designers identify the exact UX problems causing your conversion loss and hand you a prioritised fix roadmap — in a free 30-minute call.
No commitment · We'll scope it together