Find what's killing your
conversions — in 30 seconds.
Enter your URL. Our AI reads your live website and returns 10 specific UX problems — each with a severity rating, business impact, and a concrete fix. Not a checklist. Not a score. Actual issues.
The tool reads your live website — HTML structure, headings, CTAs, form fields, navigation, and visible content.
Claude — Anthropic's AI — checks for conversion blockers, trust signal gaps, mobile issues, messaging clarity, and more.
Not a generic score. 10 named problems — each with a severity rating, business impact, and a concrete fix for your site.
40+ UX signals. Specific findings. No filler.
Same signals our senior designers check first in a paid audit — distilled into 30 seconds. We check what actually hurts conversion, not what's easy to automate.
Value proposition & headline clarity
Does a visitor understand what you do and why it matters within 5 seconds? Vague headlines are the most common cause of high bounce rates.
CTA placement, copy & contrast
Where is the primary action? Is it visible above the fold? Is the copy specific or generic? Button placement and label quality directly drive click-through.
Trust signals & social proof
Logos, testimonials, review counts, security badges — their presence and position near conversion points is one of the highest-impact UX levers.
Mobile layout & tap targets
Over 60% of web traffic is mobile. We check for overlapping elements, small tap targets, horizontal scroll, and collapsed navigation.
Page structure & hierarchy
Is the most important information prioritised? Cognitive overload — too many competing elements — prevents visitors from knowing what to do next.
Form UX & friction
Field count, labels, error states, and required fields. Every unnecessary field reduces completion rate by ~10%. Most forms ask for too much, too soon.
Built for anyone who owns the website — not just designers.
The findings are written in plain English, not design jargon. You don't need a UX background to understand what needs to change or why.
SaaS founders
Before a launch or after a traffic plateau
You built the product but nobody designed the marketing site with conversion in mind. The roast surfaces messaging gaps and trust signal problems that kill free trial signups.
Marketing & growth teams
When paid traffic isn't converting
If ads are performing but the landing page isn't, the problem is structural. The roast tells you exactly which section is leaking conversions — not a gut feeling.
Agency owners & freelancers
Before a client proposal
Run the roast on a prospect's site before the first call. Walk in with 10 specific issues — it shortens the pitch and positions you as someone who already did the work.
Product teams at Series A+
When new visitor → trial conversion stalls
At scale, a 1% lift in landing page conversion outweighs most new features. The roast gives a fast read on the most visible blockers before commissioning deeper research.
These problems appear on most sites — including yours.
After analysing thousands of websites, the same categories of issue appear regardless of industry, size, or how much was spent on the design. These are not edge cases — they are the default state of most marketing pages.
The roast names the specific instance on your page. A finding about your headline says exactly what the current headline is, why it fails the 5-second test, and what kind of language would perform better.
Value proposition that describes the product, not the outcome
Visitors don't care what you built — they care what changes for them. "Project management software" is a product description. "Ship projects three weeks faster without the status meetings" is a value proposition.
Primary CTA buried or competing with three others
Most pages repeat the primary action four times in different colours with different labels. This creates choice paralysis. One prominent action, one consistent label — conversion goes up.
Social proof present but positioned away from the decision point
Testimonials at the bottom of a page do little work. The same quote placed immediately below the pricing section can move conversion meaningfully — position matters as much as presence.
Mobile layout that technically works but practically doesn't
Responsive CSS doesn't mean mobile-optimised. Font sizes readable on desktop often render too small on a 375px screen. Tap targets that look fine in DevTools are painful on an actual thumb.
Pricing page that hides the number visitors need to see
Annual pricing shown by default when most visitors think in monthly terms, or a large headline number that buries the real savings. Pricing friction is one of the most underrated conversion problems.
Common questions
How does the AI website roast work?
The tool fetches your website's live HTML, then passes it to Claude (Anthropic's AI) with a detailed UX audit prompt. Claude analyses page structure, content, CTAs, trust signals, and mobile experience — returning 10 specific problems ranked by severity.
Is the website roast actually free?
Yes. You get 3 of the 10 findings free with no signup. To receive the full report, book a free 30-minute call — our team walks you through every issue with a prioritised fix roadmap.
How is this different from other website audit tools?
Most tools return a score or flag technical issues like broken links. This tool identifies specific UX and conversion problems on your actual page — not a generic checklist. Every finding is named, explained, and tied to a business impact.
How long does the analysis take?
Usually 15–30 seconds. Pages with bot protection or slow load times may take slightly longer.
What types of websites can be analysed?
Any publicly accessible website — SaaS, e-commerce, landing pages, portfolios. Pages behind login or paywalls cannot be fetched.
Can I analyse a landing page instead of my homepage?
Yes — and for many businesses that's the better choice. Paste any publicly accessible URL: homepage, pricing page, product page, or campaign landing page. Each returns findings specific to that page's purpose.
How do severity ratings work?
Each finding is rated Critical, High, Medium, or Low based on likely conversion impact. Critical issues block or severely discourage the primary action. High issues meaningfully reduce completion rates. Medium and Low are worth fixing but are not the first priority.
What does "effort to fix" mean in the report?
"Quick fix" means a copy change or element addition you can implement in hours. "1–3 days" means moderate design or development work. "1+ week" means structural page changes requiring design, copy, and development together.
Will this replace a professional UX audit?
No. A professional audit involves user research, session recordings, heuristic evaluation across your full product, and stakeholder interviews. This tool is the first 30 minutes of that process — a rapid triage of visible conversion blockers before deeper work begins.
Roast your site by industry
AI finds the problems. We fix them.
Our senior designers review your full roast, validate every finding against your real business goals, and hand you a fix roadmap with effort vs. impact priorities.
No commitment · We'll scope it together