Find what's killing your
conversions — in 30 seconds.
Enter your URL. Our AI reads your live website and returns 10 specific UX problems — each with a severity rating, business impact, and a concrete fix. Not a checklist. Not a score. Actual issues.
The tool reads your live website — HTML structure, headings, CTAs, form fields, navigation, and visible content.
Claude — Anthropic's AI — checks for conversion blockers, trust signal gaps, mobile issues, messaging clarity, and more.
Not a generic score. 10 named problems — each with a severity rating, business impact, and a concrete fix for your site.
40+ UX signals. Specific findings. No filler.
Same signals our senior designers check first in a paid audit — distilled into 30 seconds. We check what actually hurts conversion, not what's easy to automate.
Value proposition & headline clarity
Does a visitor understand what you do and why it matters within 5 seconds? Vague headlines are the most common cause of high bounce rates.
CTA placement, copy & contrast
Where is the primary action? Is it visible above the fold? Is the copy specific or generic? Button placement and label quality directly drive click-through.
Trust signals & social proof
Logos, testimonials, review counts, security badges — their presence and position near conversion points is one of the highest-impact UX levers.
Mobile layout & tap targets
Over 60% of web traffic is mobile. We check for overlapping elements, small tap targets, horizontal scroll, and collapsed navigation.
Page structure & hierarchy
Is the most important information prioritised? Cognitive overload — too many competing elements — prevents visitors from knowing what to do next.
Form UX & friction
Field count, labels, error states, and required fields. Every unnecessary field reduces completion rate by ~10%. Most forms ask for too much, too soon.
Common questions
How does the AI website roast work?
The tool fetches your website's live HTML, then passes it to Claude (Anthropic's AI) with a detailed UX audit prompt. Claude analyses page structure, content, CTAs, trust signals, and mobile experience — returning 10 specific problems ranked by severity.
Is the website roast actually free?
Yes. You get 3 of the 10 findings free with no signup. To receive the full report, book a free 30-minute call — our team walks you through every issue with a prioritised fix roadmap.
How is this different from other website audit tools?
Most tools return a score or flag technical issues like broken links. This tool identifies specific UX and conversion problems on your actual page — not a generic checklist. Every finding is named, explained, and tied to a business impact.
How long does the analysis take?
Usually 15–30 seconds. Pages with bot protection or slow load times may take slightly longer.
What types of websites can be analysed?
Any publicly accessible website — SaaS, e-commerce, landing pages, portfolios. Pages behind login or paywalls cannot be fetched.
Roast your site by industry
AI finds the problems. We fix them.
Our senior designers review your full roast, validate every finding against your real business goals, and hand you a fix roadmap with effort vs. impact priorities.
No commitment · We'll scope it together