See exactly where your UX
loses to your competitor.
Enter your URL and a competitor URL. Our AI reads both live sites and scores them across 8 UX dimensions — with the gap measured and improvement priorities ranked by conversion impact.
The tool reads both live websites — HTML structure, headings, CTAs, trust signals, navigation, and visible content — in parallel.
Claude (Anthropic) evaluates both sites across value proposition, CTA strength, social proof, mobile, navigation, speed, onboarding, and copy quality.
A side-by-side score for every dimension — winner flagged, gap measured, and a specific fix for each area where you are losing ground.
Every dimension tied to conversion impact.
The same 8 dimensions our senior designers check first in a paid competitive audit. These are the deciding factors between you and your competitor — not design taste, but structural conversion advantage.
Value Proposition Clarity
Does a visitor understand what you do in 5 seconds? Vague headlines are the most common cause of high bounce rates and a primary competitive disadvantage.
CTA Strength & Placement
Where is the primary action? Is it visible above the fold? Strong CTA copy and placement are the highest single-element conversion levers on any page.
Social Proof & Trust
Logos, testimonials, review counts, case studies — their presence and position near CTAs can double conversion rates. Missing or weak proof directly helps competitors.
Mobile Experience
Layout, tap target sizes, image scaling, and navigation on small screens. Over 60% of traffic is mobile — a poor mobile experience gives competitors a structural advantage.
Navigation & Findability
Can visitors find what they need in one click? Complex navigation or buried information creates drop-off that a cleaner competitor captures.
Page Speed Signals
Image optimisation, render-blocking resources, and above-the-fold load weight. Slow pages lose visitors before they can evaluate your product.
Onboarding & Signup Flow
How easy is it to start? Friction in trial or signup flows is often the biggest win because it affects bottom-of-funnel users who already want to convert.
Messaging & Copy Quality
Feature-listing vs. benefit-driven language, specificity of claims, and reading level. Stronger copy on the same page reliably outperforms weaker copy in A/B tests.
Common questions
How does the competitor UX comparison work?
The tool fetches both websites live, then passes both HTML pages to Claude (Anthropic's AI) with a structured UX audit prompt. It scores each site across 8 UX dimensions, identifies the winner per dimension, and ranks improvement priorities by conversion impact.
Is the competitor comparison actually free?
Yes, completely free. You get the full comparison — all 8 dimensions, scores, gaps, and specific fixes — with no signup required beyond an email address to receive the report.
What if one of the sites blocks web crawlers?
If a site has bot protection or a login wall, the tool cannot fetch its HTML. It will still perform an analysis based on the URL and domain — but findings will be less specific than when HTML is available.
How is this different from SEO competitor tools?
SEO tools compare keywords, backlinks, and rankings. This tool compares UX quality — the things that determine whether a visitor who arrives actually converts. It is the complement to an SEO tool, not a replacement.
How long does the comparison take?
Usually 20–40 seconds. Two sites are fetched in parallel, then analysed together. Sites with bot protection may add a few seconds.
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AI finds the gaps. We close them.
Our senior designers validate every gap against your business goals, then build you a prioritised fix roadmap with effort vs. impact scores — so you know what to do first.
No commitment · We'll scope it together