See exactly where your UX
loses to your competitor.
Enter your URL and a competitor URL. Our AI reads both live sites and scores them across 8 UX dimensions — with the gap measured and improvement priorities ranked by conversion impact.
The tool reads both live websites — HTML structure, headings, CTAs, trust signals, navigation, and visible content — in parallel.
Claude (Anthropic) evaluates both sites across value proposition, CTA strength, social proof, mobile, navigation, speed, onboarding, and copy quality.
A side-by-side score for every dimension — winner flagged, gap measured, and a specific fix for each area where you are losing ground.
Every dimension tied to conversion impact.
The same 8 dimensions our senior designers check first in a paid competitive audit. These are the deciding factors between you and your competitor — not design taste, but structural conversion advantage.
Value Proposition Clarity
Does a visitor understand what you do in 5 seconds? Vague headlines are the most common cause of high bounce rates and a primary competitive disadvantage.
CTA Strength & Placement
Where is the primary action? Is it visible above the fold? Strong CTA copy and placement are the highest single-element conversion levers on any page.
Social Proof & Trust
Logos, testimonials, review counts, case studies — their presence and position near CTAs can double conversion rates. Missing or weak proof directly helps competitors.
Mobile Experience
Layout, tap target sizes, image scaling, and navigation on small screens. Over 60% of traffic is mobile — a poor mobile experience gives competitors a structural advantage.
Navigation & Findability
Can visitors find what they need in one click? Complex navigation or buried information creates drop-off that a cleaner competitor captures.
Page Speed Signals
Image optimisation, render-blocking resources, and above-the-fold load weight. Slow pages lose visitors before they can evaluate your product.
Onboarding & Signup Flow
How easy is it to start? Friction in trial or signup flows is often the biggest win because it affects bottom-of-funnel users who already want to convert.
Messaging & Copy Quality
Feature-listing vs. benefit-driven language, specificity of claims, and reading level. Stronger copy on the same page reliably outperforms weaker copy in A/B tests.
Most useful when you know you're losing — but not why.
The comparison gives you scored evidence, not opinions. That makes it useful for any conversation where you need to justify design or copy investment.
Founders preparing to raise
Due diligence on product positioning
Investors compare you to competitors before you do. Running the comparison tells you which dimensions of your site are weakest relative to your category — and which wins to highlight.
Product marketing teams
Before a messaging refresh or relaunch
The comparison reveals exactly where competitors out-message you — sharper value props, better social proof placement, cleaner onboarding — and quantifies the gap you need to close.
Growth teams
When conversion rate trails the category average
If your traffic quality is comparable but conversion is lower, the gap is structural. The comparison pinpoints the specific UX dimensions where competitors have the advantage.
Agencies & consultants
Competitive landscape workshops with clients
Run comparisons across 3–4 competitors before a strategy session. Walk in with scored data on where your client wins and loses on UX — not opinions, not gut instinct.
The gaps we find are rarely obvious to the team that built the site.
Inside-out thinking is the problem — teams write for people who already understand the product. Competitors who write for visitors who don't yet understand it convert more of the same traffic.
The comparison shows you exactly what your competitor does differently — not as a subjective design opinion, but as a scored structural analysis across eight dimensions.
Value proposition written for an internal audience
One of the most common findings: your competitor uses outcome-first language ("Close 40% more deals") while your site describes capabilities ("End-to-end sales platform"). Visitors respond to outcomes. The gap is easy to close once you see it clearly.
Social proof missing or misplaced vs a competitor who leads with it
When a competitor shows a logo wall, a case study snippet, and a review score above the fold while your site has a testimonial buried at the bottom, the trust differential drives visitors toward them — even when your product is better.
Competitor CTA specificity vs generic "Get started"
"Start your free 14-day trial" outperforms "Get started" consistently because it answers the questions visitors have before clicking: Is there a trial? How long? Is it free? Specificity reduces friction.
Mobile experience advantage not visible on desktop
Teams build on desktop and review on desktop. A competitor who invested in mobile — larger tap targets, simplified navigation, progressive disclosure — captures the majority of your shared audience who arrives on phones.
Common questions
How does the competitor UX comparison work?
The tool fetches both websites live, then passes both HTML pages to Claude (Anthropic's AI) with a structured UX audit prompt. It scores each site across 8 UX dimensions, identifies the winner per dimension, and ranks improvement priorities by conversion impact.
Is the competitor comparison actually free?
Yes, completely free. You get the full comparison — all 8 dimensions, scores, gaps, and specific fixes — with no signup required beyond an email address to receive the report.
What if one of the sites blocks web crawlers?
If a site has bot protection or a login wall, the tool cannot fetch its HTML. It will still perform an analysis based on the URL, domain, and common patterns for that site type — but findings will be less specific than when HTML is available.
How is this different from SEO competitor tools?
SEO tools compare keywords, backlinks, and rankings. This tool compares UX quality — the things that determine whether a visitor who arrives on each site actually converts. It is the complement to an SEO tool, not a replacement.
How long does the comparison take?
Usually 20–40 seconds. Two sites are fetched in parallel, then analysed together. Sites with bot protection or slow response times may add a few seconds.
Can I compare against a competitor in a different country or market?
Yes. The tool fetches any publicly accessible URL, regardless of geography. If the competitor site serves a different language, findings may be less specific for copy quality — but structural dimensions like layout, mobile experience, and CTA placement are still fully scored.
What if I'm winning on most dimensions?
The report still identifies the gap dimensions — even where you are leading, it scores the margin. A 7 vs 6 win on social proof is different from a 9 vs 4 advantage. The report also surfaces your strongest positions so you can lean into them in messaging.
Can I compare landing pages instead of homepages?
Yes, and often that's the more valuable comparison. Competitor campaign landing pages reveal how they are framing their offer and what audience they are targeting — frequently more revealing than a homepage comparison.
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AI finds the gaps. We close them.
Our senior designers validate every gap against your business goals, then build you a prioritised fix roadmap with effort vs. impact scores — so you know what to do first.
No commitment · We'll scope it together