See exactly where your B2B site
loses qualified leads to competitors.
B2B buyers evaluate multiple vendors before shortlisting. If a competitor's site speaks to your ICP more specifically, builds enterprise credibility faster, or has less friction on the demo request — they get the evaluation slot instead of you. This tool shows where.
What we compare across B2B sites.
The 8 dimensions we score are the ones that most directly determine whether B2B visitors convert — and which site wins the comparison when they evaluate both.
ICP specificity and messaging
The B2B site that speaks most specifically to the ideal customer profile converts the most of that ICP from cold visitor to lead.
Demo/contact CTA optimisation
CTA label, visibility, proximity to value proof, and number of steps to reach someone — each difference affects pipeline volume.
Enterprise trust signals
Security certifications, named customers, case study depth, and headcount signals — whoever has stronger proof gets more serious evaluation consideration.
ROI and outcome messaging
The B2B site that states specific business outcomes — not features — converts more economically-minded buyers.
Content for the buying committee
Technical, business, and end-user content — the site covering more stakeholder perspectives wins more multi-stakeholder evaluations.
Lead form friction
Field count, progressive disclosure, and social login options directly affect form completion rate for the same traffic volume.
Common questions
Our competitor has much stronger brand recognition. Can UX overcome that?
Brand recognition helps at the awareness stage. At the evaluation stage — when a visitor is on your site — UX quality, messaging specificity, and proof strength are the deciding factors. Many smaller B2B companies win deals over larger competitors on evaluation experience.
Which pages should I compare — homepage or solutions/product pages?
Compare your homepage for overall positioning and trust, then your primary solution page for conversion-specific UX. Both comparisons reveal different gaps.
How is this different from a sales competitive analysis?
A sales competitive analysis compares product features and pricing. This compares the website UX experience — the first and often most important touchpoint in the B2B evaluation journey.
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AI finds the gaps. We close them.
Our team validates every finding against your B2B business goals and delivers a prioritised fix roadmap — so you know exactly what to change to outperform your competitors.