How much is poor UX costing you
in missed patients every month?
77% of patients use search before booking. Most healthcare websites convert under 3% of that traffic into enquiries — leaving the majority of potential patients to a competitor. This calculator shows the exact cost and what fixing it is worth.
Healthcare industry benchmarks
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Estimates only — no data is stored or shared.
Find this in Google Analytics or your hosting dashboard
% of visitors who sign up, buy, or complete your main goal
Average sale value, monthly subscription, or estimated LTV
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Why UX friction is expensive in Healthcare.
Most patients choose the provider who's easiest to reach
Research shows that 57% of patients book with the first provider who is easy to contact online. If your enquiry form is buried, your phone number isn't visible, or your booking flow has friction — you're losing to easier-to-reach competitors.
Each missed patient is a lifetime value loss
A patient who books once and returns for follow-ups, referrals, and specialist visits can be worth $3,000–$15,000+ over time. The calculator uses single-visit value — the real LTV impact is significantly higher.
Online booking reduces admin cost and no-show rates
Practices with online booking see 25–35% lower no-show rates and significantly reduced admin time per appointment. UX investment pays back in operational efficiency as well as revenue.
Common questions
What numbers should I use for a healthcare practice?
Use your monthly website visitors, your website-to-enquiry or website-to-booking conversion rate, and your average revenue per new patient appointment. For a more complete picture, use average patient lifetime value.
We don't track our website conversion rate. How do I estimate it?
Divide your monthly new patient enquiries (phone + form) by your monthly website visitors. If you don't have analytics, set up Google Analytics — even a 30-day window will give you a baseline for this calculation.
Is this relevant for NHS as well as private practices?
NHS practices can use it to calculate missed referral opportunities and patient registration conversion. Private practices can use it directly with appointment revenue figures.
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The calculator shows the number. We fix what's behind it.
Our team runs UX audits specifically for Healthcare products — identifying the exact friction points costing you conversions and delivering a fix roadmap your team can act on immediately.