Find UX problems that cost you
patients — in 30 seconds.
Healthcare websites have the highest trust bar of any industry. Patients evaluate your credibility, safety, and competence before they ever book. Enter your URL and get 10 specific findings tailored to healthcare UX and patient conversion.
What we look for on Healthcare websites.
The same signals our senior designers check first in a paid Healthcare UX audit — distilled into 30 seconds and focused on what hurts Healthcare conversion most.
Trust and credibility signals
Accreditation logos, clinician credentials, awards, and regulatory compliance statements — their placement and prominence directly determine whether patients trust you enough to book.
Appointment booking flow friction
How many clicks to reach the booking form? Is the phone number visible? Are accepted insurance plans listed early? Every friction point in booking reduces patient enquiries.
Mobile experience for patients
Healthcare search is predominantly mobile. Patients look up symptoms, read reviews, and find contact details on their phones. Poor mobile UX directly reduces calls and bookings.
Accessibility for all patients
Older patients, those with visual impairments, and patients under stress all need accessible design — adequate contrast, readable font sizes, and clear navigation. WCAG compliance also reduces legal risk.
Clarity of services and specialties
Do patients understand immediately what conditions you treat, what services you offer, and whether you accept new patients? Ambiguity sends them to a competitor.
Patient testimonials and social proof
Verified reviews, before/after case studies (where appropriate), and patient outcome data — positioned near booking CTAs — significantly reduce the perceived risk of choosing a new provider.
Common questions
What healthcare-specific UX problems does this find?
The audit flags trust signal gaps, appointment booking friction, accessibility failures that affect older patients, unclear service descriptions, missing insurance information, and mobile issues — all specific to how patients evaluate and choose healthcare providers.
Is this useful for private clinics, hospitals, and telehealth?
Yes. The AI adapts its analysis to the site type. Private clinic sites are evaluated on local trust and direct booking; hospital sites on navigation and department findability; telehealth on app store presence, onboarding clarity, and digital trust signals.
We're HIPAA-compliant — does the tool access any patient data?
No. The tool reads only your public-facing website — the same pages any visitor or patient can access. No form submissions, no patient portals, no protected health information is touched.
How does poor UX affect patient acquisition?
Studies show that 77% of patients use search before booking an appointment, and 47% say website quality affects their choice of provider. Poor UX — slow load, confusing navigation, hidden contact info — directly reduces enquiries before you ever speak to a potential patient.
Can this help our NHS or private practice website?
Yes. The tool works on any publicly accessible healthcare website — GP surgeries, dental practices, specialist clinics, private hospitals, or telehealth platforms.
Also available for
AI finds the patient friction. We remove it.
Our team has worked with healthcare providers across the UK and US. We validate every finding against patient behaviour patterns, prioritise by impact on bookings, and deliver fixes your web team can implement immediately.