Find what's costing you
qualified B2B leads — in 30 seconds.
B2B buying cycles are long and involve multiple stakeholders. Your website needs to convert cold visitors, nurture warm ones, and convince economic buyers — all at once. Get 10 specific findings tailored to B2B lead generation and sales enablement.
What we look for on B2B websites.
The same signals our senior designers check first in a paid B2B UX audit — distilled into 30 seconds and focused on what hurts B2B conversion most.
ICP clarity and messaging specificity
Does your homepage speak directly to your ideal customer profile? Broad messaging ("we help businesses grow") converts far worse than specific messaging ("we help CFOs at mid-market SaaS companies reduce churn").
Demo and contact CTA strength
Demo request, free trial, contact sales, book a call — the CTA type, label, and prominence directly control pipeline volume. We flag whether yours is optimised for B2B intent.
Enterprise trust signals
Security certifications, compliance badges, named customers, case study depth, and headcount/ARR signals — enterprise buyers need these to justify the vendor evaluation to their procurement team.
Content for the buying committee
B2B purchases involve 5–7 stakeholders on average. Does your site have content for the technical buyer, the economic buyer, and the end user? Missing any one loses deals.
ROI and outcome messaging
Feature lists don't close B2B deals — outcome claims do. We check whether your site communicates specific, credible business results rather than capability descriptions.
Lead form friction and qualification
Form length, field type, and conditional logic directly affect lead volume and quality. Too short gets spam; too long loses real buyers. We flag the friction points.
Common questions
Our site gets decent traffic but demo requests are low. What's usually wrong?
The most common B2B conversion issues are: unclear ICP messaging (visitors can't self-identify as your customer), CTAs buried below the fold, missing social proof near the demo form, and no urgency or differentiation. This tool finds which ones apply to your site.
Is this useful for ABM-focused companies with a small ICP?
Yes. For ABM, clarity is even more critical — your site needs to speak so specifically to a narrow audience that they immediately feel it was built for them. The tool checks whether yours does that or still defaults to generic messaging.
What's a good B2B website conversion rate?
B2B websites typically convert 1–3% of visitors to demo requests or leads. Top performers in competitive categories reach 4–6%. Given that each B2B lead can be worth thousands of dollars, even a 0.5% lift is significant.
Can this audit our landing pages for specific campaigns?
Yes — enter any URL, including campaign landing pages. We recommend auditing your main ICP landing page and your demo request page separately for the most actionable findings.
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AI finds the lead friction. We eliminate it.
Our team specialises in B2B product and marketing design. We understand buying committees, enterprise trust signals, and content strategy for long sales cycles — and we build sites that convert at 2–3× the category average.