Diagnose why your store
isn't converting shoppers.
E-commerce conversion problems are almost always one of five things: product pages that don't answer the right questions, checkout friction that's avoidable, trust signals that arrive too late, mobile experience that breaks the flow, or returns policy that's too hard to find. The diagnosis shows which apply to your store.
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The most common E-commerce conversion problems.
These are the issues we find most frequently when diagnosing E-commerce sites. The tool checks all of these against your specific URL and returns only the ones that apply — with prescriptions tailored to your site.
Product page information gaps
Shoppers add to cart when they have enough information to feel confident. Missing size guides, vague descriptions, low-resolution images, or hidden shipping costs all create hesitation that converts to abandonment. The diagnosis identifies exactly which gaps exist on your product pages.
Checkout friction that's avoidable
Mandatory account creation, too many address fields, limited payment methods, and surprise shipping costs at checkout are the four most fixable conversion killers in e-commerce. Each one costs you a measurable percentage of completions from buyers who were already committed.
Trust signals arriving too late
Returns policy, security seals, and review scores need to be visible before the "add to cart" decision — not just in the footer or on a dedicated FAQ page. The prescription shows exactly where to reposition trust signals for maximum conversion impact.
Mobile flow that loses shoppers
Over 70% of e-commerce traffic is mobile. If your product images don't zoom properly, your add-to-cart button is below the fold, or your checkout isn't optimised for thumb navigation — you're losing the majority of your traffic before they complete a purchase.
Review scarcity or poor placement
Shoppers use reviews as a primary decision signal. Fewer than 10 reviews, reviews hidden in a tab, or reviews without verified purchase badges all erode the social proof that converts undecided shoppers into buyers.
Search and discovery failure
If shoppers can't find the specific product they want within 2–3 interactions, they leave. Poor search results, missing filters, and confusing category navigation are silent conversion killers that affect every product in your catalogue simultaneously.
Common questions
What's a good conversion rate for an e-commerce store?
Average e-commerce conversion rates sit at 1.5–3% across all traffic sources. Top-performing stores in competitive categories achieve 4–6%. If you're below 1.5%, there are almost certainly fixable conversion issues — product page, checkout, or trust signal problems are the most common culprits.
My store has traffic but poor conversion. Where do I start?
Start with your highest-traffic product pages and your checkout flow. These are where the majority of revenue leaks happen. The Conversion Doctor diagnosis will identify the specific issues on your pages — but as a rule, checkout friction and trust signal placement are the fastest-to-fix, highest-impact improvements for most stores.
Does this work for Shopify, WooCommerce, and other platforms?
Yes — the AI reads your live website regardless of platform. It analyses the customer-facing experience, not the admin backend. Shopify, WooCommerce, BigCommerce, Magento, and custom stores all work.
Can this help with cart abandonment specifically?
The diagnosis identifies the conversion issues that lead to cart abandonment — product page gaps, trust signal problems, and checkout friction. It doesn't directly integrate with your abandonment email flows, but the prescriptions it delivers are the upstream fixes that reduce abandonment in the first place.
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AI diagnoses. We fix it for E-commerce.
Our team implements the prescriptions from your E-commerce conversion report — copy, design, and engineering — delivering measurable improvements within weeks.