Diagnose why patients visit
but don't book with you.
Healthcare conversion problems usually come down to three things: credibility signals that aren't strong enough to justify a new provider, booking friction that's too high relative to the anxiety of seeking care, and service clarity that doesn't answer "do they treat what I have?" fast enough. This diagnosis finds which applies to your practice.
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The most common Healthcare conversion problems.
These are the issues we find most frequently when diagnosing Healthcare sites. The tool checks all of these against your specific URL and returns only the ones that apply — with prescriptions tailored to your site.
Credibility signals insufficient for high-stakes decisions
Choosing a healthcare provider is a high-stakes decision. Credentials, GMC/NMC registration, accreditation bodies, and patient outcome statistics need to be prominent — not buried in an About page. The diagnosis tells you whether your credibility signals are positioned where they're needed most.
Booking friction too high for anxious patients
Patients seeking care are often anxious. A phone number that's hard to find, an online booking system that requires account creation, or a contact form with too many required fields creates friction at exactly the moment when patients are most likely to defer or look elsewhere.
Service clarity failing the "do they treat me?" test
Patients need to self-identify immediately — "do they treat my condition, at my age, with my situation?" A practice that lists specialties clearly and uses patient-language (not clinical jargon) converts significantly better than one that requires reading to understand what's offered.
Patient social proof too thin or misplaced
Patient testimonials and review scores are the social proof equivalent of a trusted referral. They need to be prominent, specific, and ideally linked to the specific treatment or specialty the prospective patient is considering. Generic praise in a sidebar converts poorly.
No clear "next step" for different patient types
New patients, returning patients, GP referrals, and self-referrals all have different needs. A single "Contact us" CTA serves none of them well. The prescription identifies the specific CTA architecture that converts each patient type.
Mobile experience failing during health anxiety
Patients search for healthcare providers on mobile — often when they're already anxious. A site that's hard to navigate on a phone, has small tap targets on CTAs, or requires zooming to read creates friction at the worst possible moment.
Common questions
What conversion rate should a healthcare website target?
Healthcare websites typically see 2–5% of visitors making an enquiry or booking. Practices with strong credibility signals, online booking, and clear service descriptions can exceed 8%. If you're below 2%, booking friction and credibility gaps are the most likely causes.
Should I prioritise online booking or phone enquiries?
Both matter, but the mix depends on your patient demographic. For younger patients and non-urgent care, online booking significantly outperforms phone — reducing your admin load simultaneously. For older patients and complex conditions, a prominent phone number remains essential. The diagnosis will identify which friction points apply to your specific site.
How do healthcare advertising standards affect what we can say on our site?
The diagnosis and prescriptions work within ASA and NHS advertising guidelines. The focus is on clarity, credibility, and accessibility — not on making outcome claims. We help you communicate what you do and why patients can trust you, not make promises about results.
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AI diagnoses. We fix it for Healthcare.
Our team implements the prescriptions from your Healthcare conversion report — copy, design, and engineering — delivering measurable improvements within weeks.