Find what's killing your
checkout conversions — in 30 seconds.
E-commerce sites average a 3% conversion rate. The top 10% convert at 8%+. The gap is almost entirely UX. Enter your URL and get 10 specific problems — each tied to lost revenue, with a concrete fix your dev team can ship this week.
What we look for on E-commerce websites.
The same signals our senior designers check first in a paid E-commerce UX audit — distilled into 30 seconds and focused on what hurts E-commerce conversion most.
Product page clarity and persuasion
Image quality, description specificity, size/variant selectors, and review placement — all directly drive add-to-cart rate. We flag the friction before it costs you sales.
Checkout flow friction
Guest checkout, field count, payment options, trust badges near the pay button — every unnecessary step in checkout costs you 10–20% of that stage. We identify each one.
Cart abandonment triggers
Surprise shipping costs, missing returns policy, unclear delivery estimates, and no urgency signals — these are the four biggest causes of cart abandonment, and most stores have at least two.
Mobile shopping experience
Over 70% of e-commerce traffic is mobile but conversion rates are 3× lower than desktop — almost entirely due to UX. Tap targets, image zoom, and one-thumb checkout are key.
Trust and social proof near buy
Review counts, verified buyer badges, security seals, and return guarantees positioned near the add-to-cart button are the highest-ROI trust investments in e-commerce.
Search and navigation
Faceted search, filter UX, category structure, and breadcrumbs — if shoppers can't find the product, they can't buy it. Navigation issues are invisible in analytics until you look at exit rates.
Common questions
What e-commerce platforms does this tool support?
Any publicly accessible store — Shopify, WooCommerce, Magento, BigCommerce, custom builds. The tool reads your live pages directly, so platform is irrelevant.
Our conversion rate is 2.5%. What's realistic to improve it to?
Industry median is 2–3%. Well-optimised stores in most categories reach 5–8%. A structured UX audit typically finds 3–5 fixable issues that, individually, lift conversion by 0.3–1 percentage point. Compounded, that's often a 30–50% revenue increase on existing traffic.
Can it audit product pages and checkout, not just the homepage?
Enter any URL — homepage, category page, product page, or cart. The tool analyses whichever page you submit. We recommend auditing your highest-traffic product page and your checkout page separately.
How is this different from Hotjar or Google Analytics?
Analytics tells you where users drop off. This tool tells you why — specific UX issues causing the abandonment, ranked by severity and conversion impact, with a fix for each. It complements your analytics data.
How long does the analysis take?
Usually 15–30 seconds. Stores with heavy JavaScript or bot protection may take slightly longer, but the analysis still runs.
Also available for
AI finds the revenue leaks. We close them.
Our team has audited e-commerce stores from $50k to $50M annual revenue. We go deeper than the free tool — annotated checkout recordings, device-specific findings, and a fix roadmap prioritised by conversion impact.