Find what's killing your
startup's first impression — in 30 seconds.
You have 5 seconds to convince a visitor — whether they're a potential customer, investor, or partner — that your startup is worth their time. Get 10 specific findings tailored to early-stage products: value prop, traction signals, and conversion.
What we look for on Startup websites.
The same signals our senior designers check first in a paid Startup UX audit — distilled into 30 seconds and focused on what hurts Startup conversion most.
Value proposition and positioning
Is it immediately clear what you do, who it's for, and why it's different? For startups, clarity of positioning is more important than design polish. We flag every point of ambiguity.
Traction and credibility signals
Press mentions, user numbers, Y Combinator/notable investor logos, waitlist size, and notable customer names — early traction signals that substitute for the social proof you haven't yet earned at scale.
CTA and signup friction
Waitlist, beta access, free trial, early access — the CTA type and friction level should match your current stage. We flag whether yours is converting the interest your marketing creates.
Investor credibility (if relevant)
For fundraising startups, the website is part of the due diligence package. We check whether it signals team quality, market clarity, and product substance — or raises doubts.
Mobile-first execution
Most early startup traffic comes from social and Product Hunt — almost all mobile. If your site doesn't convert on mobile, you're wasting your launch moment.
Speed and technical first impression
Slow sites cost disproportionately more for startups — you don't have the brand trust to buy forgiveness. We flag the load-time signals that damage your credibility before a word is read.
Common questions
We just launched — is this the right time to audit?
The best time is right after launch, when you can act on findings quickly. Most startup sites have 3–5 critical conversion issues that can be fixed in a day. Finding them early means every visitor you acquire after costs you less.
We're pre-revenue. Is UX relevant yet?
Pre-revenue is when UX matters most. Every early adopter, waitlist signup, and investor meeting is influenced by your site. Poor UX at this stage costs you credibility you can't afford to lose.
How is a startup audit different from a regular site audit?
Startup-specific findings focus on traction signals, early-stage trust building, waitlist/beta CTA optimisation, and investor credibility — not enterprise social proof or established brand assets. The AI adapts its analysis to your stage.
Can this help with our Product Hunt launch page?
Yes. Enter your Product Hunt landing page URL or your launch-specific landing page URL. We'll flag the issues that cost you upvotes and signups on launch day.
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AI finds the problems. We get you launch-ready.
We've worked with early-stage startups from idea to Series A. We know what investors and early adopters need to see — and we build it fast. One week from findings to a site that converts.