About
Abid founded Unqode in 2018 after spending a decade leading design and product teams at enterprise software companies. He has run UX audits, product redesigns, and design sprints for over 100 clients — from early-stage founders validating their first product to established companies like Knowlarity and Max Healthcare untangling years of interface debt.
His focus is the commercial side of design: how UX decisions move activation rates, reduce churn, and shorten sales cycles. He writes about the things he sees repeatedly across B2B products — the onboarding failures, the dashboard overloads, the copy that blames the user — and what actually fixes them.
Before Unqode, Abid led design at a Series B logistics SaaS and before that spent three years in UX consulting in London. He is based in Faridabad, India.
